PRODUCER: ASICS
MODEL: GEL LYTE III

Asics brand is a branch of its parent brand Onitsuka Tiger, with oriental roots in Japan of course, whose genesis dates back to the late 40's of the last century. The name "ASICS" is an abbreviation of the Latin phrase "anima sana in corpore sano" which means "in a healthy body, healthy mind". Since 2007 a considerable emphasis is put on the promotion of this explanation. Asics Gel Lyte III is a training shoe released originally in 1990, of very light construction. Thanks to its comfort, timeless design and relatively low weight it impresses until today. Gel Lyte III technology relates primarily to the midsole. Its construction is based on EVA foam of different densities, as well as on Gel Cushioning System, that is a system of gel inserts - respectively one in the heel and midfoot. They increase the feeling of comfort and cushioning for the runner. The introduction of the system in the late '80s vastly revolutionized the division of Asics running shoes. Cushioning system was based on the scattering of vertical vibration in the horizontal plane. All this contributed to further innovation, so the Asics brand has become a technological leader in the industry in the mid-90's! Gel Lyte III model is distinguished by an innovative shared tongue, characteristic for the Japanese brand, through which you reach a new level of comfort and fit. Small external heel counter will care for unbelievable stability. Not without reason Gel Lyte III has become a favorite model and base for all kinds of collaborations and special editions, including these with Ronnim Fieg (Kith), Concepts, BAIT, St. Alfred, Extra Butter or Solebox.

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